Search is the one channel that gets cheaper over time. It is also the one most often broken by the way an app is built. Having engineers in the same team is why our fixes actually ship.
Technical SEO for apps
Single-page apps and headless sites fail search in predictable ways. Content that only exists after a script runs. URLs that do not change. Missing status codes. Pagination a crawler cannot follow.
We render pages on the server or at build time where it matters. Then we check what a crawler really sees, not what the browser shows you.
The technical checklist
- Crawlable URLs, one address per page
- Correct canonical tags and status codes
- A sitemap built from real content, not typed by hand
- Structured data that matches the page
- Core Web Vitals treated as a budget
Content that earns the click
We write from product knowledge, not from a keyword list. Each page answers one real question and links to the next step. Read more in content marketing.
Internal links
Most sites lose more to weak internal linking than to weak content. We map hubs and spokes so nothing is orphaned and important pages get the most links.
Reporting
Rankings are a lagging signal. We report on indexed pages, clicks by intent, and the leads search produced. Set up in analytics and CRO.
When SEO is the wrong first move
If your product is not instrumented, start there. If your position is unclear, start with strategy. We will tell you.