01
Fintech
Audit trails, strong auth and clean data handling are built in from sprint one.
Paid finance ads are limited. Trust content and search carry the demand.
How we test money flowsIndustries we build and grow in
Software patterns repeat. Rules and buying habits do not. A payments app and a clinic booking tool can share a stack and still need very different plans. This page is about those differences.
One team builds the product and grows it. So the sector shapes both plans at once.
- 06Sectors detailed below
- 02Tracks, one backlog
- 04Steps from brief to plan
- 01Team accountable for both
What changes when the sector changes
Each cell below holds the two facts that decide a project. What shapes the build, and where the demand comes from. Read the one closest to your product.
02
SaaS
Onboarding and billing decide the unit economics. We ship those first.
We instrument the funnel early. Then the numbers have something to say.
Inside a SaaS build 03
E-commerce
Speed is revenue. Page weight, stock accuracy and checkout steps move it.
Clean feeds and server side events. Tracking is part of the build, not an add-on.
Tracking and CRO work 04
Healthcare
Consent, access control and data residency come before any new feature.
Claims must be specific and sourced. Vague marketing is a real risk here.
See the delivery scope 05
Proptech
Listings, maps and heavy documents dominate. Media handling gets its own plan.
A buyer takes months. Search and email do most of the work.
How we plan search 06
Edtech
Two users in one product: the learner and the buyer. Both need their own path.
Demand is seasonal. The ad plan is written around the school calendar.
Run the paid planHow a sector enters the plan
We start with your constraints, not with a template. Four steps take a brief to a costed plan you can act on.
- 01
Name the rules
Discovery starts with your constraints. Which regulator, which data, which market. We write them down before anyone draws a screen.
- 02
Cut the first slice
We pick the thinnest product that a real user can finish. It ships early. The sector rules shape that slice, not a template.
- 03
Write the growth plan
The plan comes after the build plan, never before. Channels are chosen for your buyer. Some sectors rule out paid ads entirely.
- 04
Report on one page
Product and demand read the same report. You see cost, activation and revenue side by side. No vanity dashboards.
Questions founders ask us first
Four answers, written the way we would say them on a call. If yours is missing, ask it directly.
Read how the team is set upMy sector is not on the list. Now what?
Most of our work still applies. Tell us the sector and the rules you live under. We will say plainly whether we are the right team.
Do you learn our domain or do we teach you?
Both, and we plan for it. Discovery includes time with your experts. We turn that into written rules the whole team can read.
Can you take over a product that already exists?
Yes. We audit the code, the data and the funnel first. Then we agree what to keep. A rewrite is a last resort, not a default.
Who owns the marketing once the product ships?
The same team. That is the whole point of the model. No handoff, no second vendor, no gap between launch and demand.
Tell us the sector. We will tell you the plan.
Send a short brief. You get a build plan, a growth plan and a rough budget from one team. We reply within one working day.