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Industries we build and grow in

Software patterns repeat. Rules and buying habits do not. A payments app and a clinic booking tool can share a stack and still need very different plans. This page is about those differences.

One team builds the product and markets it, so the sector shapes both plans.

Contacts How we build
A strategist comparing two sector plans on a glass wall of hand-drawn diagrams in a dark studio.

What changes when the sector changes

Each cell below holds the two facts that decide a project. What shapes the build, and where the demand comes from. Read the one closest to your product.

The short version, side by side

One row per sector. The same questions asked of every one we work in.

Sector What shapes the build Where demand comes from
Fintech Compliance and audit trails Search and trust content
SaaS Activation and billing Product led signups
E-commerce Speed and stock accuracy Feeds and paid social
Healthcare Consent and access control Careful, sourced content
Proptech Listings, maps, documents Search and email
Edtech Two user paths in one app Seasonal paid campaigns

None of this is fixed. It is where we start, and your own numbers will adjust it.

How a sector enters the plan

We start with your constraints, not with a template. These steps take a brief to a costed plan you can act on.

  1. 01

    Name the rules

    Discovery starts with your constraints. Which regulator, which data, which market. We write them down before anyone draws a screen.

  2. 02

    Cut the first slice

    We pick the thinnest product that a real user can finish. It ships early. The sector rules shape that slice, not a template.

  3. 03

    Write the growth plan

    The plan comes after the build plan, never before. Channels are chosen for your buyer. Some sectors rule out paid ads entirely.

  4. 04

    Report on one page

    Product and demand read the same report. You see cost, activation and revenue side by side. No vanity dashboards.

Questions founders ask us first

Answers as we would give them on a call. If yours is missing, ask it directly.

Read how the team is set up
My sector is not on the list. Can you still help?

Most of our work still applies. Tell us the sector and the rules you live under. We will say plainly whether we are the right team.

Do you learn our domain or do we teach you?

Both, and we plan for it. Discovery includes time with your experts. We turn that into written rules the whole team can read.

Can you take over a product that already exists?

Yes. We audit the code, the data and the funnel first. Then we agree what to keep. A rewrite is a last resort, not a default.

Who owns the marketing once the product ships?

The same team. No handover, no second supplier, and no gap between launch and marketing.

Tell us your sector and we will outline the plan

Send a short brief. You get a build plan, a growth plan and a rough budget from one team. We reply promptly.

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