You pay to get a user once. You keep them with everything that happens after. Email and CRM are where that work lives, and both depend on product data.
Start with events, not templates
A lifecycle programme is only as good as the signals behind it. We make sure the product sends the events first: signed up, invited a teammate, hit the value moment, went quiet. Then the messages can be about the person.
That wiring is engineering work. We do it in house. See integrations and API.
Programmes we build
- Onboarding sequences that drive one action each
- Activation nudges tied to a missing step
- Trial and renewal reminders
- Win-back for users who went quiet
- Sales follow up that a human would actually send
CRM that sales trusts
A CRM full of stale records gets ignored. We map fields properly, dedupe on import and push product activity onto the record. A rep opens a lead and sees what that person did last week.
Deliverability
Authentication set up correctly. A warm-up plan for new domains. Lists cleaned on a schedule. Sending less, to people who want it, beats sending more.
Consent and privacy
Consent is captured, stored and honoured. Unsubscribes work on the first click. Read our privacy notice for how we treat data.
Reporting
Activation rate, retention by cohort, and revenue per user. Open rate is a diagnostic, never the goal. Set up alongside analytics and CRO.