Mobile app
development.
A store listing is not a launch. We build the app and the demand for it in the same team, on the same roadmap. Clients often come to us after a release that produced no installs: the code was fine, but the acquisition plan was never made. We plan both from week one, then measure what happens after the download.
- Focus One journey, shipped first
- Instrumentation Events ship with the screens
- Launch Listing, rollout and the paid plan
- Retention Week one read together
From brief to a tracked release
The order is fixed. It keeps the build on schedule and gives the marketing team something real to work with on launch day.
-
Scope one journey
We pick the single path a user must finish. Sign-up to first real value. Everything else waits for the second release.
-
Build and instrument
The app and its events grow together. Screens ship with tracking already wired. Nothing gets bolted on later.
-
Store and launch
Listing, assets, review notes, staged rollout. The paid plan is drafted while the build runs, not after approval.
-
Watch week one
Crashes, drop-off, first-session retention. We read the numbers together and cut the next sprint from them.
What has to be true before we submit
A fixed checklist. A release that misses one waits. Store review is slow, so a rejected build costs days you cannot buy back.
Each check is owned by a named person on the team. They sign it off in the same weekly review the build and growth sides already sit in.
How we test before release- Offline behaviour, decided before the first screen is drawn.
- Push and deep links, tested against the ad creative that uses them.
- Store review notes written by the people who built the feature.
- Crash and event reporting live on day one, not after the first bad week.
- Design tokens shared with the web product, so both stay one brand.
- A handover doc naming who owns each key and each store account.
How a mobile brief usually arrives
Tell us which one sounds like yours. We will bring the closest example to the first call and explain the trade-off we took.
Native iOS and Android
Swift and Kotlin, when the app leans on the device. Camera, sensors, background work, tight animation. Two codebases, one plan.
UI and UX designCross-platform product
One codebase for both stores. The right call when the screens are shared and the budget must cover growth as well as build.
SaaS and product developmentApp plus backend
A mobile brief is usually a product brief. We build the API, the admin side and the app as one system.
Integrations and APILive app, new team
You have an app and no team. We take it over, pay down the worst debt, and keep shipping while we do it.
Support and evolutionSend us your app project
Half a page of detail is enough. We will tell you what to build first, what to leave out, and how we would measure it.