.build side
Engineering
Product people who ship. We instrument the build so the growth side has real data on launch day.
Next Project is a product team and a marketing team in one company. We work with clients who do not want a gap between the two: one roadmap, one report, and one group of people accountable for the result.
Senior engineers and senior marketers work on the same project from the first week.
.what we stand for
These rules apply when a sprint slips or a channel stops performing, not only when the work goes well.
We report the numbers that move the business. Signups, activation, pipeline, retention. Impression counts are not a result.
The people who build the product also plan its demand. There is no second supplier to point to if a launch underperforms.
You see the backlog, the spend and the report. Same board, same data, every week. No summary in place of the raw data.
We pick a stack your next stage can carry. Performing well today is straightforward. Performing well at the next stage takes design work.
The full working model is set out on the services page. Open the full service map.
.how we work
The stages are not a waterfall. Later stages loop back into earlier ones as the data lands. Nothing here waits for a handover.
01
We map the users, the money and the risk. You leave with a scope, a stack call and a channel plan.
02
Flows and interface first, then the visual layer. We design the tracking with the screens, not after them.
03
One thin slice ships early. Real use tells us what the next sprint should hold.
04
Store, search, ads and email go live with the product. Attribution is clean from day one.
05
We tune the funnel and the roadmap together. Product work and spend answer to the same report.
.client voices
Engagements in the words of the people who ran them with us, on the two things this page has just claimed: one team, one report.
One team owned the release and the campaign. The week we stopped refereeing two suppliers, the roadmap started moving again.
They rebuilt the checkout and the acquisition plan in the same quarter. Revenue moved before the redesign was finished.
Every Monday we get one report instead of two, and for the first time the numbers in it agree with each other.
The engineers who built the product still read its numbers. A problem in Monday's report is a ticket by Tuesday.
.the tracks
You brief once. We staff both sides of the work from the same team, and both tracks share a single weekly report.
.build side
Product people who ship. We instrument the build so the growth side has real data on launch day.
.demand side
Marketers who read a product roadmap. They shape demand around what the product can deliver this quarter.
We are hiring continuously. See the roles we are hiring for.
Tell us where the product is today and what the next stage needs to prove. You get a scope, a stack call and a channel plan. The first call is short and there is no obligation after it.