A headless CMS separates the content from any one presentation of it. That is right when the same content has to appear in more than one place — a site, an app, an in-store screen, a partner feed — and unnecessary when it appears in exactly one.
Content platforms
A headless CMS for several front ends.
One content set, several front ends. Schema design, preview that works, and the editorial workflow that decides whether a headless CMS is a gift or a grievance.
How we approach it
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The schema is the whole project
We model content types around meaning: a case study has a client, a problem, a result and a set of services, not a hero block and three columns. Fields are required where they matter, so an incomplete entry cannot reach production. Relationships are real references, not repeated text.
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Editors are users too
Half the headless implementations we are asked to fix failed on the editorial side. So: working previews of the real front end, sensible field ordering, helpful descriptions, drafts and scheduling, and roles that stop a junior editor having to ask permission for routine work.
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Publishing without a rebuild wait
Content changes trigger a targeted rebuild or an on-demand revalidation of the affected routes, not a full rebuild of the whole site. If your team publishes hourly, that difference is the entire experience of using the system.
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What we watch out for
- Modelling the current design instead of the content, which locks in a redesign
- Unbounded rich text where structured fields belonged
- Asset handling left to defaults until the media library is unusable
- Vendor lock-in with no export path, which we check before choosing
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Front ends we pair it with
Astro for content sites, Next.js for product-shaped ones, and the storefront work described under headless commerce. If a single editorial team owns a single site, WordPress is usually the kinder answer.
Discuss the next step
Tell us what you want to build or improve. We reply with a plan, an indicative budget and a start date.