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Terms of
service

We build products and grow them with one team. These terms say how that works in practice. They cover this site and every engagement we run. Plain words, on purpose. If a line is unclear, ask us and we will rewrite it.

Who these terms bind
Every visitor to this site, plus every client under a signed contract with us.
What wins on conflict
Your signed contract. This page fills the gaps it leaves open, never the reverse.
Governing form
Written scope, written change orders, written sign-off. Chat threads are not scope.
Last reviewed
8 September 2026. We post the new date here whenever we edit the text.

The agreement, clause by clause

Read the nine points below as one document. They apply together. Your signed contract takes priority wherever the two differ.

  1. 01 Use of this site You may read, quote and link to anything here. Keep the credit and the link. Do not copy the site wholesale, scrape it for a rival page, or pass our work off as yours. We may change or retire any page without notice. Nothing on this site is a binding offer on its own.
  2. 02 Quotes and scope A quote is valid for 30 days from the date we send it. It covers the scope written in it. Anything outside that scope is a change order with its own price and its own date. We put change orders in writing before we start them. You approve them the same way.
  3. 03 Fees and payment Fixed-scope builds run on milestones. Retainers and growth work bill monthly, in advance. Invoices are due within 14 days. Late payment past 30 days pauses the work, and we tell you before it does. Prices exclude local taxes unless the contract says otherwise.
  4. 04 Who owns what You own the product code, the designs and the campaign assets once the invoice for them clears. You also own your ad accounts, domains and analytics. We keep our own tools, internal libraries and methods. We license those to you for the product, with no time limit and no extra fee.
  5. 05 Your material You give us copy, brands, data and access. You confirm you have the right to use them. If a third party disputes that right, you handle the claim. We remove the material on request and keep working around it.
  6. 06 Confidentiality We treat your roadmap, your numbers and your access keys as confidential. We share them only with the people on your team at our end. That duty outlives the contract. It ends only for facts that become public without our fault.
  7. 07 What we warrant We warrant careful, professional work by senior people. We fix defects in delivered code free of charge for 30 days after handover. We do not promise a ranking, a traffic number or a revenue figure. Ad platforms, search engines and app stores set their own rules. Those rules are outside our control.
  8. 08 Limits on liability Our total liability for any claim is capped at the fees you paid us in the three months before it arose. We are not liable for lost profit, lost data or indirect loss. Nothing here limits liability that the law says cannot be limited.
  9. 09 Ending the work Either side may end a rolling engagement with 30 days written notice. You pay for work done up to the end date. We hand over code, accounts and documents in a usable state. A fixed-scope build ends when the last milestone is signed off.

What each side commits to

Most project trouble starts with a duty nobody wrote down. So we wrote ours down. Yours sit beside them.

We commit to

  • Staff the work with the senior people we named in the proposal.
  • Report on scope, spend and results on a fixed weekly rhythm.
  • Flag risk early, in writing, before it costs you a milestone.
  • Hand back every account and repository when the work ends.

You commit to

  • Name one decision maker who can approve scope and sign off work.
  • Give feedback within five working days of a delivery.
  • Provide access to accounts, data and tools we need to work.
  • Pay invoices on the agreed schedule.

Disputes, changes and notice

Raising a problem

Email us first. We answer within one working day. A named lead from our side then owns the issue until it closes. Most disputes end here, with a corrected plan.

If that fails

We agree to 30 days of good-faith talks before any formal step. The contract names the governing law and the venue. Neither side may skip the talks stage.

Changes to this page

We may update these terms. The date at the top of the page changes with them. Live contracts keep the terms in force on their signing date unless both sides agree in writing.

Formal notice

Send notice to [email protected]. Email counts as writing. We reply to confirm receipt. Keep our reply as your record.

Questions on a clause?

We would rather answer now than argue later. Send the clause number and your question. A senior person replies, not a template.