A cookie is a small file a site keeps in your browser. This page lists every one we use. It also says what each is for and how long it lasts.
We only set one cookie before you choose. Measurement is what we sell, so we will not hide how we measure our own site.
The site loads with no analytics running. Nothing is written to your browser yet. Every page reads in full.
The consent panel offers two buttons of equal weight. Allow analytics, or keep it to the essentials. Both are one click.
Your answer is stored for a year, then we ask again. Clear the cookie and the panel returns on your next visit.
The first group runs on arrival. The second group waits for your yes.
These keep the site standing up. They cannot be switched off, and they carry no advertising value.
| Cookie | Job | Lifetime |
|---|---|---|
brief_signoff | Stores the choice you made in the consent panel, plus the day you made it. | 12 months |
Server session | Keeps the page request safe and blocks abuse of the site itself. | Until you close the browser |
Analytics cookies load once you press allow. Refuse, and none of them are written at all.
| Purpose | Job | Lifetime |
|---|---|---|
Page measurement | Counts which pages get read, so we can cut the ones that do no work. | Up to 13 months |
Visit grouping | Tells a fresh visit apart from a returning one. It is a count, not a name. | Until you close the browser |
We run no advertising or retargeting cookies on this site. We buy media for clients, not for our own pages. If that ever changes, the cookie appears in the table above first. It stays off until you accept it.
Some pages may embed outside content, such as a video. That service can set its own cookie. We load such content only after you allow analytics, and we name the service beside it.
Every major browser lets you view, block and delete cookies. Look under privacy in settings. Blocking all cookies will break parts of most sites, not only ours.
You can also send a global privacy signal from your browser. We treat it as a refusal of analytics. You do not need to press anything on the panel for that to hold.
Ask us and a person answers. We will tell you what is set, why, and how to get rid of it. Same team that builds the products we ship.
Read next: privacy notice, terms of use, or the contact page.